Church looks very different in a post-COVID world. In our work with Toowoomba Vineyard Church, we wanted to create a brand identity and website that would help communicate the unique, organic approach to ministry that underpins the church.
The project began with a brand identity that captured the ‘beautiful mess’ of church on its best day. A green, outdoorsy colour scheme spoke to the leafy surroundings of the ‘garden city’.
We went on to develop a website that would help people understand the ethos of this unique church. The information architecture was intentionally designed to take the focus off services and programs, and onto its ‘why’. We also took photos around the town to ensure the website felt right at home in the beautiful city of Toowoomba.
